Frequently asked questions
Who is this course for?
Marketing Executives, Managers, Senior Management
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers
What Will I learn from the Program?
Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted
Will I get any Certificate after completing the program?
How is this course useful for Sales Professionals?
Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur
What topics are covered in this course?
Search Engine Optimization (SEO)
Pay Per Click Advertising (PPC, AdWords)
Social Media Marketing
Digital Display Marketing
Digital Marketing Analytics
Digital Marketing Strategy & Planning
What is the difference between Core & Specialized Modules?
What is Live Project and is it necessary for me?
Is this course useful for non-marketing professionals?
Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.
What is so special about Inc Academy's PCDM Course?
Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship
40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.
Why should I choose Inc Academy?
We want you to take an INFORMED Decision. Please read 7 Reasons Why You should enrol with Inc Academy
Is Inc Academy accredited?
Inc Academy is Accredited & Approved by
Will I get a job after this program?
We are recognized for our quality and project based approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement.
I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?
You don't need to know technology at all or come from engineering/technical background or even an MBA to be successful in digital media. PCDM is a practical course designed to help you improve your business's online lead generation and customer engagement.
I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?
Yes, we don't assume that you have any prior knowledge about digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
Can I become a Freelancer or a Consultant after taking this program? I want to become an expert in this field.
I don't know anything about Digital Marketing?
We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
Can I pay in Installments?
Yes we do have an easy installment plan, please contact the team for more details.
Online Instructor Led Format
What to expect in Online Live Instructor Led Training?
What happens if I miss a Live Online Session?
What is the Program Schedule?
One can choose from the available options:
What is the Eligibility Criteria for any project based internship?
What will you get from the internship?
Apart from the experience of working with a highly qualified team, you will get a work experience letter from Inc Academy.
Will I be paid for the work?
It depends on the project you are a part of. Most of the projects don't have any stipend.
Can I consider this a job offer?
No, please don’t consider this internship as a Job.
Will I get a work visa from Inc Academy?
We don’t provide you work visa, you should have a valid visa to be eligible for an internship.
Will I be required to come to the office
It would depend on the project you are assigned. Some projects can be managed virtually but some might require the candidates to come to the office occasionally.
Which company would provide an Internship?
Most projects are offered by Inc Academy and it's partners. Based on your skillset & interest, you would be assigned an internship project.